Atlanta Georgia SEO Adwords Quality Score

People are drawn to you when you are relevant; the formula for success on Google is relevance. When you are relevant, people will click on your ads, Google will explicitly reward you for it, your costs will drop and your profits will grow.

The Adwords Quality Score is a formula used to calculate the price clients pay per click. The components of the Quality Score vary depending on whether it's calculating minimum bid or ad position:

Google has four discrete values that hold the quality score.1. Poor2. OK3. Good4. GreatThe actual calculation is a mathematical formula which is not shared with the public.Allures goal is to keep a high quality score for our clients consistently month after month.A high quality score is equivalent to high efficiency.

Quality Score for minimum bid is determined by a keyword's click-through rate (CTR) on Google, the relevance of the keyword to its ad group, your landing page quality, your account's historical performance and other relevance factors.

Quality Score for ad position is determined by a keyword's click-through rate (CTR) on Google, the relevance of the keyword and ad to the search term, your account's historical performance and other relevance factors.

In this example 3 Advertisers are bidding for the same keyword. These advertisers are ranked by the following algorithm. Then they are ranked by position.

Formula (Max CPC) X (Quality Score) = Rank #

A = .40 X 1.8 = .72 B = .65 X 1.0 = .65 B's Rank # / A's Quality Score A's CPC .65 / 1.8 = .36 cents + .1 = .37 cents C = .25 X 1.5 = .38 C's Rank # / B's Quality Score B's CPC .38 / 1.0 = .38 cents + .1 = .39 cents D = Does not exist so the cost is just the min bid = .04 cents

So you can see a higher quality score effects ranking and CPP variables. You need to especially notice the best ranking position is C, not A or B. The price difference between position C and B is 34 cents.

Just because advertiser A has the top position doesn't mean his campaign is producing a better ROI than advertiser C. Many times just the opposite is true.

Finding these opportunities is the science of successful Adwords marketing. It should telegraph to the astute reader Allures secrete, which is simply finding the right keyword opportunities for the right client.

Do it yourself PPC

If you have the time and want to learn about Google PPC Advertising, just click on the link below.